The goal for this project was to choose an active outdoor company and create a print ad series advertising one of their products. With my strong love for adventure, I had to choose GoPro and I specifically focused on the GoPro Hero 4 series of cameras that came out back in 2015.

 

During this time frame, a GoPro camera was the next best thing after smartphones to capture memories and experiences. Based on that each, ad focuses on a specific feature of one of the GoPro Hero 4 cameras and how it could be used in this era. Each ad explains a specific use and demonstrates that using photos submitted online from various GoPro users on their own epic adventures.