More than a Designer
Reef Experience is a tour company based in Australia, offering glass-bottom boat tours of the stunning Great Barrier Reef. Guests can choose to snorkel, dive, or simply relax and enjoy the breathtaking underwater views. This project focused on reimagining the brand identity of a tour-based company, incorporating textures from coral and delivering designs that capture the excitement and beauty of exploring one of the world’s natural wonders.
Deliverables:
Logo Design: A refreshed and strong logo inspired by coral and seaweed, using a custom serif typeface and playing off of thick and thin curves.
Business Card Design: A delicate card design featuring a beautiful coral texture on the front cover with essential contact information alongside ocean-themed visuals in the back, designed to leave a lasting impression.
Promotional Postcard: An engaging and visually stunning postcard to spark interest and encourage bookings, showcasing the uniqueness of Reef Experience.
Gatefold Brochure Design: A Vibrant and colorful brochure designed to catch the eye of potential customers, highlighting some of the previous guests tour experiences, descriptions of the various reef areas guests can explore, hours of operation and contact details to make booking seamless.
The goal of this project was to redesign their current logo, create a business card that their corporate team can use during executive meetings, design an inviting visual brochure and promo postcard that not only informs but excites consumers about the adventures awaiting them with Reef Experience.
