The Basic Stuff was a skincare / health line that was geared towards young adults to seniors that featured products specifically made by Pharmacists. They offered both prescriptions and retail over the counter products. What made The Basic Stuff different from other skincare and health lines was its minimalistic and clear approach to common health problems such as hair loss, eczema, erectile disfunction, and even some STDS using simple researched ingredients to target the problem instead of all the filler ingredients typical over the counter products come with..

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The goal for this project was to create a minimalistic brand that relied heavily on typography and simplicity to proved a trustworthy product line. Some of the things you will see below consist of packaging, social imagery, blog post design, and general branding.